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Guide to Designing Your Company Logo

There are many things that a company logo represents such as the company’s ideas, nature, values, and its vision for the future. Companies need logos so that they can create a lasting impression in people’s minds about a company and its values. The logo speaks much of a company’s quality and values which people can relate to. It is important to have a unique and timeless logo design so that you can build you company’s brand image.

It is not really just the masterful design that makes a good logo. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. People judge a company but its logo and the logo is judged based on the elements that form its design. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.

You logo should stand out among your competitors. The logo you will design has to be unique such that the moment people see it, they can easily tell that it is your company’s logo.

In the latest logo design news, experts suggest not to follow logo fads and trends. A great logo design is not only unique but timeless which means that it stands the test of time and will be there as long as your company exists.

One great example is the logo of Mercedes Benz which is a simple three-pointed star. For more than 80 years people have recognized the logo to be owned by just one company. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.

if you ask the experts, they will advise you not to copy or even get inspiration from another company’s logo design. You can be sued over trademark violations and you are giving a message to the world that you don’t have your own company identity.

Your logo should be designed in such a way that it looks equally good and equally compact on all forms of display items like brochures, magazine, business cards, and websites. In your logo, the text should be readable, neither too small nor too big.

A simple logo can still be a beautiful one. If you want your logo to be easily read, then simple fonts should be used. Just use three or less colors and three or less types of fonts. Too many colors and too many fonts can spoil your logo and makes it forgettable.

The best logos that people remember are unique, simple and adaptable logos.

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